Who we are

This is Xavi Hernández, a Level 4 Basketball Coach in Spain, a graduate in Law from the University of Barcelona, and holder of a Master's in Sports Management from UCAM Murcia. Throughout my career, I’ve had the privilege of training in one of the world’s top basketball nations, Spain, and now with x360Sweden, my goal is to connect both worlds and bring a new dimension to basketball in Sweden.

I originally founded my AB with the simple purpose of improving the timing and skills of players. However, as the sport has grown in Sweden, the opportunities have proven endless. This growth spans multiple levels, and it’s inspired me to create a sustainable approach to meet the needs and challenges that arise for coaches, players, and associations. With my extensive network, I’m committed to ensuring that these needs are met with the highest quality and professionalism—without any personal agenda or interest other than providing the best service and fulfilling the needs of those I work with.

Thanks to my network in Spain, the ongoing opportunities are limitless. This is my vision: to ensure the continuous development and bridging of those who want to take the next step in their basketball journey. Whether it’s players, coaches, or associations, I am committed to providing the resources and connections necessary to foster sustainable growth and open doors to new possibilities.

I’ve also had the opportunity to work in various incredible locations across Sweden, which has deeply inspired me. These experiences have allowed me to listen, understand, and create a diverse and inclusive vision for tackling this exciting challenge ahead.

I work with top professionals in the industry, ensuring that every opportunity is of the highest caliber. With their expertise and my dedication, together we can help you reach your full potential and elevate the game.

Through basketball, I have developed an attitude of resilience and opportunity in every learning experience. It’s not just about wins and losses, but about adapting, growing, and seeing every challenge as a chance to move forward.

Bringing the best of both worlds is my dream, one I have already achieved on a personal level. Now, it's time to implement the game plan on the court, on the office or on the road.